E-Loyalty in a Sexual Health Website

What influences users’ “e-loyalty” to certain health promotion websites over others? If one were to design a health promotion website to attract and retain visitors, what are the important features to consider?

This article examines how the ease of understanding information presented on the BCCDC’s sexual health promotion website SmartSexResource influenced users’ trust, perceived effectiveness, and overall experience of the website, ultimately influencing their e-loyalty.

Find out more about this article here!